Huge thanks to Emily Tully for this weeks Five Things. Emily is a former newsreader, editor and reporter with national radio station Today Fm. Emily provides advice and expertise on all aspects of public relations, media activity and online PR, specialising in in PR campaigns for smaller budgets and for start-ups.
Five Things you should know when sending out a press release
1. Get the most important thing you need to say into an ATTENTION GRABBING headline (in bold) and first sentence of your press release
2. Include crucial information only – don’t ramble, and don’t exaggerate
3. Length guideline – 4/5 paragraphs of two or three sentences including a quote or two from relevant people
4. Research who to send it to – only send to journalists who have an interest in the subject or company, those who’ve written about you before, or send to general news@…. email addresses
5. Do not attach anything to the email – plain text only – add the fancy bits if they get back to you seeking more info!
Cheers for those quick tips Emily. I think keeping things short and to the point will always help!
A page dedicated to people that help me with the weekly Five Things is here.
5 Responses
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11:37 am
Nice one Emily, important for PRs to know as much as the civilian population! I’ll add one of my own favourites if the Joe lets me!
Write objectively – News Releases are for news not advertising, focus on the news values that make your release interesting. Get someone not involved in your business to check it. Hyperbole and selg congratulation is not news, your innovation and your success is
11:40 am
Go on so Thomas..
12:04 am
Excellent !!
Continuing the Discussion